The use of cookies

In order to make visiting our website appealing and to enable the use of certain functions, we use so-called cookies on various pages. Cookies are small text files that are saved on your computer. Most of the cookies we use are deleted from your hard drive at the end of your browser session (so-called session cookies). Other cookies remain on your computer and enable us to recognise your computer again the next time you visit our site (so-called permanent cookies). Our partner companies are not permitted to collect, or use data from cookies that can be linked to directly identifiable information that we may hold about you via our website.

Web analysis by Google Analytics

This website uses Google Analytics, a web analysis service of Google Inc. Google Analytics uses “cookies”, which are text files that are saved on your computer and enable your use of the website to be analysed. The information, collected by the cookies on your use of the website, is transmitted to a Google server in the US and stored there. If IP anonymisation is activated on this website, Google will truncate your IP address within Member States of the European Union or in other countries that are party to the Agreement on the European Economic Area. Only in exceptional cases will the entire address be transmitted to a Google server in the US and truncated there. IP anonymisation is activated on this website. 

Google will use this information on behalf of the operator of this website for the purpose of evaluating your use of the website, compiling reports on website activity and providing the website operator with other services relating to website activity and internet usage. The IP address transmitted by your browser within the context of Google Analytics will not be associated with any other data held by Google. You can prevent the saving of cookies by setting your browser software accordingly; however, we would like to point out that you may not be able to use all functions of this website to their full extent. 

You can also prevent the collection of data generated by the cookies and related to your use of the website (including your IP address) for Google, as well as the processing of this data by Google, by downloading and installing the browser plug-in available through the following link:

As an alternative to the browser plug-in, you can click on this link to prevent collection by Google Analytics within this website in future. An opt-out cookie is then stored on your device. If you delete your cookies, you need to click on the link again.

Use of social plugins from Facebook, Google+ and Twitter

Our website uses what are known as social plugins (“plugins”) from the social networks Facebook and Google+ and the microblogging service Twitter. These services are offered by the companies Facebook Inc., Google Inc. and Twitter Inc. (“providers”).

Facebook is operated by Facebook Inc., 1601 S. California Ave, Palo Alto, CA 94304, USA (“Facebook”). You can find an overview of the Facebook plug-ins and what they look like here: Facebook plugins

Google+ is operated by Google Inc., 1600 Amphitheatre Parkway, Mountain View, CA 94043, USA (“Google”). You can find an overview of the Google plug-ins and what they look like here: Google plugins

Twitter is operated by Twitter Inc., 1355 Market St, Suite 900, San Francisco, CA 94103. You can find an overview of the Twitter buttons and what they look like here:Twitter buttons

If you are logged into one of the social networks, the providers can immediately allocate your visit to our website to your profile on Facebook or Google+. When you interact with the plugins, such as by pressing the ‘Like’, ‘+1’ or ‘Tweet’ button, the corresponding information is also transferred directly to a server belonging to the providers, where it is saved. The information is also published on the social network or on your Twitter account, where it is displayed to your contacts.

For information on the purpose and scope of data collection by the providers, the further processing and use of your data by them, your corresponding rights and setting options to protect your privacy, please consult the providers’ data protection policies.

Facebook data protection policy 

Google data protection policy 

Twitter data protection policy

If you do not wish for Google, Facebook or Twitter to directly allocate the data collected via our website to your profile in the respective service, you must log out of the respective service before activating the plugins. You can also completely prevent the loading of individual plugins using add-ons in your browser, e.g. the Facebook plugins can be blocked using the Facebook Blocker.

Google Adwords conversion tracking

When registering for membership and successfully submitting an order, the visitor reaches the order confirmation page. This page is connected to the online advertising programme Google AdWords, a product of Google Inc. ( Google uses cookies so that companies which pay Google to display advertisements can ascertain how many people who click on their ads subsequently purchase their products (conversion tracking). The cookie for conversion tracking will only be placed in your browser if you click on an advertisement displayed by Google with regard to which the advertiser has opted for conversion tracking. The cookies will expire after 30 days and contain no information that allows you to be personally identified. If you visit the order confirmation page on the Trusted Shops website and the cookie has not yet expired, Google and the advertiser will be able to detect the fact that you clicked on the advertisement and were redirected to that page. Each advertiser receives a different cookie. Cookies cannot therefore be tracked via advertisers’ websites. If you would like to deactivate cookies for conversion tracking, you can set your browser so that cookies from the domain “” are blocked.